UI/UX

Uttam Heights BackgroundLaunched in Australia in 1969, Sealy Posturepedic has become a household name that is dedicated to making high quality mattresses for 50 years. Developed and handmade in Australia with over 8000 hours spent testing each prototype, Sealy has time and again proven themselves as an industry leader. Traffic was tasked with creating a campaign for the launch of Sealy’s newest and most premium mattress yet, Haynes. The campaign needed to speak to the artistry behind the technologically advanced design systems behind the mattress. StrategyThe Haynes brand required a unique campaign in order to speak to its bespoke design, something that reflected the artistry behind the craftsmanship and marked it as the frontier in premium sleep suites. Traffic created a brand identity for Haynes designed to elevate the mattress as an object of art. With an elegant logo mark and refined colour scheme, the Haynes brand truly captures the identity of Sealy’s top tier mattress. SolutionChallenged with the need to appeal to a sophisticated international audience the campaign was boldly centred around a metaphoric principle that the mattress is, as the craftsmanship and design detail suggests, an artwork. The campaign spoke to the target audience through visual artistry that honed in on the authenticity, sophistication, elegance and international luxury that Haynes represents. Expertise Brand Strategy Integrated Campaign Art Direction & Design Brand Film & Styling Digital Experience https://uttamgroup.in/wp-content/uploads/2025/03/Uttam-heights-video.mp4 Related Work

Taruchaya Residency BackgroundTaruchaya Residency, a luxury real estate project offering premium 2 & 3 BHK apartments, is located in a prime yet serene area near the Heerapura Power Station on Ajmer Road, Jaipur. The property, with its scenic view of the proposed JDA park and a tranquil ambiance, promises a lifestyle in harmony with nature. However, despite its strategic location and unique offerings, the brand struggled to effectively communicate its value proposition to potential buyers. The online presence was limited, and there was insufficient visibilityacross digital channels, making it challenging to attract high-intent buyers and stand out in a competitive real estate market.The brand lacked a robust SEO strategy, optimized Google My Business profile, and engaging social media presence to truly reflect its luxurious image and location benefits. StrategyFor Taruchaya Residency, we focuson creating a strong online presence by optimizing the brand for searchengines, enhancing its visibility on Google My Business, and driving engagement through targeted social media marketing. Our performance marketing strategies will ensure maximum ROI by attracting the right prospects for luxurious 2 & 3 BHK apartments. Through compelling content marketing, we showcase the unique features of this premium property, drawing in buyers. SolutionOur digital marketing strategy for Taruchaya Residency revolves around a multi-channel approach.We will leverage SEO to rank high for location-based and luxury apartment keywords , while Google My Business will enhance local visibility. Social media campaigns will highlight the tranquility and luxury of the apartments, focusing on the serene environment near the proposed JDA park. Performance marketingwill target high-intent leads, optimizing conversion rates for sales. Content marketing will narrate the lifestyle and community benefits, driving engagement and trust. Brand Strategy Integrated Campaign Art Direction & Design Brand Film & Styling Digital Experience Expertise http://taruchaya.vilasagroup.com/wp-content/uploads/2025/01/Sequence-01.mp4 Related Work

Yaduraj Realty BackgroundLaunched in Australia in 1969, Sealy Posturepedic has become a household name that is dedicated to making high quality mattresses for 50 years. Developed and handmade in Australia with over 8000 hours spent testing each prototype, Sealy has time and again proven themselves as an industry leader. Traffic was tasked with creating a campaign for the launch of Sealy’s newest and most premium mattress yet, Haynes. The campaign needed to speak to the artistry behind the technologically advanced design systems behind the mattress. StrategyThe Haynes brand required a unique campaign in order to speak to its bespoke design, something that reflected the artistry behind the craftsmanship and marked it as the frontier in premium sleep suites. Traffic created a brand identity for Haynes designed to elevate the mattress as an object of art. With an elegant logo mark and refined colour scheme, the Haynes brand truly captures the identity of Sealy’s top tier mattress. SolutionChallenged with the need to appeal to a sophisticated international audience the campaign was boldly centred around a metaphoric principle that the mattress is, as the craftsmanship and design detail suggests, an artwork. The campaign spoke to the target audience through visual artistry that honed in on the authenticity, sophistication, elegance and international luxury that Haynes represents. Expertise Brand Strategy Integrated Campaign Art Direction & Design Brand Film & Styling Digital Experience Related Work