January 13, 2023

Good user experience is a crucial part of any business, but it’s important to remember that good user experience isn’t just about making your site look pretty. It’s about making it easy for customers to find what they need and then giving them exactly what they want at the moment they want it. You have probably heard this before: “If the customer isn’t happy, we’re not happy.” That’s true because we know how much better things are when everyone involved in creating something can focus on doing their best work without worrying about how frustrating it will be for someone else to use what we create later on down the line. When everything works as expected and looks good while doing so, everybody wins! Better Retention Retention is the percentage of users who return to your site. In UX, it’s not just about getting people to visit your website or app—it’s also about keeping them there. Churn is the percentage of users who stop using your product or service. It’s a key metric for businesses as it can affect their bottom line significantly if not managed properly. Churn is also important because it’s a leading indicator of future customer behaviour. Other customers will likely follow suit if you see that people are churning out of your product or service. Using A/B testing, you can identify what features are causing people to churn from your product and make the necessary changes to reduce this number. More Sales User experience impacts your business in several ways. It improves your bottom line by increasing sales from existing, new, and returning customers. Let’s start with the most obvious: more sales. As soon as you improve your user experience, you’ll see an increase in revenue because it helps people find you online and get them to spend more money if they end up on your site. This is especially true for eCommerce sites where customers who have had better experiences are more likely to click through to the checkout and complete a purchase than those who struggled with the site before giving up entirely (or never starting at all). A better user experience also helps you grow your audience by increasing the number of people who come to your site and become customers. This is especially true for companies that rely on repeat business from existing customers. If your existing customers are happy with their experience, they are more likely to recommend you to friends or family. Improved Conversion Rates The good news is that improving your conversion rate requires little more than focusing on the user experience, which is at the core of all business operations. The improved conversion rate you enjoy after implementing better UX practices will quickly pay off and make it worthwhile. According to one study, users who were satisfied with their experience spent three times as much money per purchase as those who were dissatisfied. They also spent eight times as much money over time. The importance of user experience cannot be overstated. To improve your conversion rate and increase revenue, it’s important to focus on the user experience. Greater Brand Credibility and Recognition Brand recognition and awareness are two important things to keep in mind when building your business. In order to make a name for yourself, you need people to know who you are and what you do. Building up brand credibility is an excellent way to reach that goal. When people see a company or product with a good user experience, they associate it with some of the positive feelings associated with using the product: ease of use, pleasure from using said product or service, etc. These feelings can be transferred onto the brand by association—even if users don’t explicitly mention how much they like how easy it was to sign up for a new account on your website! Increased Revenue When you create a more enjoyable user experience, your customers are more likely to engage with the product. That means an increase in conversion rates and sales. A study by Accenture found that 69% of users who had a positive experience made repeat purchases from the same brand. But what about those companies that don’t offer great UX? Well, they are missing out on revenue as well. A report from Viant showed that 45% of consumers would pay more for an improved customer experience, and 60% would switch brands if they had an unpleasant interaction with another company’s employees or customer service department. A study by McKinsey showed that companies with a good customer experience are more likely to retain customers and boost revenue. However, the report also found that poor experiences cost businesses more than $1 trillion yearly in lost sales and productivity. Happy Employees are More Engaged. One of the most important things about creating a culture of user experience is that your employees are happier. Happy employees are more engaged, leading to better productivity and more loyalty—which helps you grow your business. Happy employees also attract other talented people and make it easier for you to get new clients through word-of-mouth referrals from team members who love working at your company. One study found that 75% of workers would rather take an annual pay cut than keep their current job if they didn’t like their workplace culture! Your SEO Campaign will Improve. SEO is a long-term strategy, not a quick fix. It’s about creating content people want to find and making your website easy for search engines to crawl. If you want to succeed with SEO, you need an in-depth understanding of the algorithms used by Google and other search engines. You also need an effective strategy that includes off-site factors like link building (building links from other websites back to your website) and on-site elements such as keyword research and web page design/content creation. Your Site will be More Accessible. If your website is accessible, it’s more likely to rank well in search results. Accessibility matters for many reasons, including: Your