Techqart

Menu

July 22, 2020

Top Digital Marketing Trends 2023

Leave a Comment / Digital Marketing Trends /

Digital marketing is an ever-evolving beast. Today’s trends are constantly changing, and so are the best strategies. It’s time to start looking at what the future of digital marketing holds—and how your business can stay ahead of the curve. Here are some of the top trends we will see in 2023: Voice Search Optimization Voice search is growing, and so is our need to ensure businesses are optimized for voice search. Voice searches are driving changes in what people expect from a website and how they interact with it. One study found that 57% of consumers use their phones to conduct research before making a purchase decision. And this is where we see the most significant change in expectations: people expect businesses to be conversational on their websites, not just informative or helpful (56%).  This means you should be able to say things like “I need a hotel near my destination, but I don’t want anything fancy” or “I want somewhere where I can eat good food without driving too far away” when searching online; your website should understand what you mean by those statements! The good news is that it’s not too late to prepare for this change, and there are many things you can do to make sure that your website is ready for voice search. Here are some quick tips: Mobile Marketing Mobile marketing uses mobile phones, smartphones, and other mobile devices to promote products or services. Mobile marketing has become a very popular way to reach consumers. Mobile marketing can be used for many different purposes, including: Customer acquisition The most common use of mobile marketing is to attract new customers through advertising campaigns that are delivered via SMS text messages, push notifications, and other short message services (SMS). Brands typically send out these types of advertisements as part of a campaign aiming to generate leads or acquire new customers. Customer retention: Another popular use for mobile marketing involves customer loyalty programs to help retain current customers who have already bought from your brand. Customer Encouragement: Mobile marketing can also be used to encourage customers to take advantage of loyalty programs, which often provide consumers with discounts and other benefits when they make repeat purchases.  Brand awareness: Another popular use for mobile marketing is to build brand awareness by sending out SMS text messages with content about your brand or products/services. This type of campaign aims at getting consumers interested in what you offer through short bursts of information delivered via text message Customer engagement: Another popular use for mobile marketing involves using SMS text messages to engage with customers who have already bought from your brand. This type of campaign can send out reminders about upcoming appointments, special offers and other information that may be useful to consumers. Lead generation: Another popular use for mobile marketing involves using SMS text messages to generate business leads. This type of campaign can send out offers, coupons, and other information that may be useful to consumers. Build relationship with customers: You can also use SMS text messages to build relationships with your customers by sending out regular updates, promotions, and other information that may be useful to consumers. Chatbots and AI You have probably heard of chatbots by now, but if you haven’t, they are essentially programs that mimic human conversation. They can be used in many different ways, for example: Chatbots can be useful because they allow businesses to provide information and services without having humans behind the scenes 24/7. If a customer needs help, they can just message the company through their bot instead of calling them directly or waiting on hold for an hour before hanging up in frustration. This makes it easier for customers who don’t know how the system works — especially people who aren’t tech-savvy — because all they have to do is ask their questions in plain English like they would ask another person standing right next to them! The only problem with chatbots is that they aren’t very good at understanding human language. They can answer questions about basic things like the weather or product prices, but if someone asks a question that isn’t specific to their business’s services, they have yet to learn what to do. For example: If a customer asks where their package is and whether it has been delivered yet, they could tell them exactly what happened with their shipment (or give them an estimated delivery time). But if someone asks how long it takes to ship something from point A to point B instead of just asking for the shipping cost. Augmented Reality Augmented reality (AR) is the technology of mixing the physical and digital worlds to create a new blended environment where our physical, real-world surroundings are modified by computer-generated perceptual information. AR is used in many applications, including entertainment (video games, sports), education (textbooks), art (online art galleries), urban planning and design, telepresence, and virtual prototyping. AR is also used in the industry for maintenance and training. For example, industrial workers may use augmented reality to learn how to perform a task or troubleshoot an issue by interacting with a virtual prototype. Augmented reality may be contrasted with virtual reality, which replaces the real world with a simulated one. Augmented reality allows the user to see and hear the real world but also provides an enhanced experience of that world. A key difference between augmented reality and virtual reality is that in virtual reality, there is no interaction with the real environment surrounding the user, while in augmented reality, there is. Personalized Content Personalized content is the key to success. According to a survey by AdWeek, almost half (46%) of people said they would switch brands if they could use personalized content. That’s a lot of people! And that doesn’t count the ones who might not make that choice but will still be influenced by it. So why is personalization so effective? Because it helps you build trust with your audience and

Top Digital Marketing Trends 2023 Read More »

influencer marketing trends

Latest Influencer Marketing Trends

Leave a Comment / Influencer Marketing /

The latest and greatest trends in influencer marketing are authenticity, transparency, and meaningful connections. With so much noise out there, it’s no wonder people turn to trusted sources for information. When it comes to influencing their buying decisions, consumers trust their peers more than advertisers. In fact, according to Nielsen, “consumers are more likely to trust recommendations from friends and family members than any other source (87% vs. 69% average).”  If you have a product or service that you want to get in front of consumers who care about it and who will go out of their way to buy something based on what their favorite influencers say, then consider tapping into this trend by partnering with an expertly chosen influencer who can highlight your brand among their own community. Micro-Influencer Marketing What exactly is a micro-influencer? In this case, the term refers to an individual with a smaller audience than traditional celebrities but still has a sizeable following.  While these individuals may lack the influence of their more well-known counterparts, they actually have some advantages over them. For example, many micro-influencers have higher engagement rates with their audiences because they are more accessible and approachable.  Because of this increased level of interest in their posts, micro-influencers are easier to work with than celebrities regarding marketing campaigns or other sponsored content opportunities. Finally, since these influencers generally have smaller audiences than big names, working with them can be much cheaper than working with mainstream stars—which means you will end up saving money! Authenticity is Still King  Authenticity is still key in marketing. Audiences trust influencers because they are authentic and honest in their content creation. Influencers have a personal connection to their audience. They know what makes them tick, their interests, and what kind of stories resonate with them emotionally. When it comes to connecting with your customers, who better than someone who knows what it’s like to be that customer? Influencers are also great at creating relatable content. They can show you how to do something or give tips on achieving the same result in a way that makes sense for your audience. The best influencers are people who have a passion for what they do, and this passion comes through in their content creation. In show dull give need so held. One order all scale sense her gay style wrote. Incommode our not one ourselves residence. Shall there whose those stand she end. Rise of the Nano Influencer Nano influencers are the new micro-influencers. Nano-influencers have a smaller audience than micro-influencers, but their smaller size makes them more affordable and easier to manage. If you are looking for an effective way to increase brand awareness among younger consumers or gain exposure for a new product launch, nano-influencer campaigns can do the trick! Nano influencers are a great way to reach new audiences and expand your reach. They have a smaller following than micro-influencers, but their smaller size makes them more affordable and easier to manage. If you are looking for an effective way to increase brand awareness among younger consumers or gain exposure for a new product launch, nano-influencer campaigns can do the trick! Instagram Stories Will Rule Instagram Stories are a great way to connect with your audience, showcase behind-the-scenes content, and share exclusive content. The beauty of Instagram Stories is that it’s so easy to create them. All you need is a smartphone or tablet, which almost everyone has these days. If you are not already using this feature in your marketing strategy, now is the time to start! Instagram Stories are limited in length, but they are perfect for sharing videos and photos from events like product launches or fashion shows. You can also use them to promote new products on sale or highlight promotions like “buy one get one free,” sharing information about your business through text overlays and stickers, as well as images of your products or services offered by your brand. The best part about Instagram Stories is that they are ephemeral. What does this mean? It means that once they expire, they are gone forever! This makes them a great way to promote new products or services or simply showcase your brand and what it’s all about. Long-Form Content Will Embrace Influencers There is a lot of talk about long-form content these days, and for a good reason. Long-form content is more engaging than ever and is more likely to be shared. In fact, HubSpot reports that the average time spent on a blog post is 2 minutes and 35 seconds.  If you can get people to read your full blog post (which will be long), they will spend almost a whole minute reading it! That means they are highly engaged with your content. Also, if someone shares your long piece of content on social media or via email marketing campaigns, it has greater potential to reach new audiences than short posts. But what if you are not a writer? What if you want to create long-form content but don’t have the skills or time to do so? In this case, it might be better to outsource your writing. That way, it won’t take up your valuable time while still giving you access to all of the benefits of long-form content. There are a few other reasons why outsourcing your writing can be a good idea. For one thing, it will make things much easier if you are strapped for time or simply don’t want to write all of your content yourself. Also, if you choose a writer with experience in creating long-form content, they will know how to create engaging pieces that are also highly shareable. Transparency and Disclosure Are Vital As a result of FTC enforcement, disclosure of sponsored content is now a legal requirement. Influencers need to disclose their relationship with brands, and as part of that, they should be transparent about how they choose which products or services to promote. The FTC has issued new guidelines for influencers

Latest Influencer Marketing Trends Read More »

How To Create Winning Landing Pages for Your B2B Google Ads Campaigns?

Leave a Comment / Google Ads /

If you are searching for a way to boost your business, landing pages are the answer. At their most basic level, landing pages are web pages that help drive visitors toward a single goal. Landing pages come in all shapes and sizes and can be used to promote anything from products and services to events or causes. Regardless of your landing page type, they all have one thing in common: They make things easier for you! Importance of Landing Pages for Google Ads Landing pages are an important part of your PPC strategy, and they can be used to increase your conversion rates. People tend not to click on search results that don’t match their intent or expectations. They often bounce back from websites because there isn’t enough information available. But landing pages help you target specific audiences and ensure they convert by having the appropriate information in place, giving users what they want right away, and making it easy for them to complete the action you want them to take (like buying a product). Landing pages are also more likely to convert than other types of advertising because they’re built specifically for this purpose: getting people who’ve shown a direct interest in what you offer through Google Ads into contact with another piece of marketing material—a form, email newsletter signup button, etc.—that would lead them eventually down the path toward becoming customers; thus increasing sales per customer acquisition cost while reducing overall costs per customer acquired by not using other forms of advertising such as banner ads or social media posts instead. Set up a Winning Landing Page for Your B2B Google Ads Campaigns Landing pages are an essential part of any Google Ads campaign, and if you don’t have a winning landing page, it can be detrimental to your online marketing efforts. Landing pages play a key role in bringing visitors in front of your sales funnel. Oftentimes, companies make the mistake of not investing enough time or money into building effective landing pages for their ad campaigns. The truth is that creating a good landing page from scratch takes time, but thankfully, many tools allow you to create great-looking landing pages quickly and easily! Whether you’re just starting with Google Ads or have been using them for many years now, it doesn’t matter because everyone needs help when they first start – even the top advertisers use tools like Unbounce (which we will talk about later) when building their ads campaigns. After all, the right tools make all the difference when driving traffic toward these types of websites! 1. Create a Highly Visible Call to Action While the headline is the most important landing page element, it’s not the only one. You’ll also want to consider what you are going to put in your “body” section and how it can help support your message. Make sure that your call-to-action (CTA) is visible. Your CTA gets people moving from just looking at your landing page to taking action on something you’ve asked them to do. A good rule of thumb is that 50% of visitors won’t scroll below the fold; if they don’t see your CTA, they might not even read any further than that point! Make sure that this crucial part of your page stands out visually, so it’s impossible for prospective customers not to notice it and know exactly what they need to do next—whether filling out a form or clicking through on one of many links on that page.” 2. Provide Personally Relevant Content If you are using Google Ads to drive traffic to landing pages, there are a few steps you can take to ensure that your visitors get a personalized experience. First, personalize your messaging based on the data you have about the customer. This means having different offers and CTAs for each visitor who comes from an ad: Second, personalize your landing page. If you’re using Google Ads to drive traffic to a website where visitors can browse products/services or sign up for newsletters/webinars, then make sure that each visitor gets an experience tailored specifically to them by using dynamic text on your pages (e.g., “Hi [name], thank you for signing up for the email list!”). You can also provide information about what they’ve been reading about and how many times they’ve visited the site before (or if this is their first visit), which will help build trust with customers who are already familiar with your brand or products/services. 3. Promote a Product or Service Benefit A landing page is designed to get people to take action, such as making a product purchase or filling out a form. In order to drive more traffic from your ads, you must promote relevant product or service benefits on those landing pages. You can also offer compelling reasons for potential customers to buy now rather than later (e.g., discounts). You can use several landing pages to promote your products and services: -Product page: Use this type of page to show the product in detail and provide information about how it works. It’s also a good idea to include videos that explain how your product is used or show its benefits. You can include customer reviews on these pages as well.  Call-to-action (CTA) page: A CTA page is designed to get people who visit it to take action, such as signing up for your email list or making a purchase. For example, if you sell products online and want people searching for your products on Google Search to visit your website, you can create a Google Ads campaign to drive traffic to your landing pages. 4. Keep Your Form Simple, Yet Effective When designing your landing page, it’s important to keep the form simple. Don’t make it too long or ask for more than is needed. A good rule of thumb is to only ask for the necessary information to complete your ad campaign’s objective. If someone fills out a form on your landing page

How To Create Winning Landing Pages for Your B2B Google Ads Campaigns? Read More »

Instagram Reels and Stories

Instagram Reels vs. Stories: Which Is Better For Growth In 2023?

Leave a Comment / Social Media Marketing /

The choice between Instagram Reels and Stories can be overwhelming in digital marketing. In the last few years, the number of marketing professionals utilizing these two platforms has skyrocketed. With their ever-evolving features, more and more marketers are looking to incorporate these channels into their strategies. But with the digital marketing landscape changing so quickly, the question arises – which is better for growth in 2023?  Let us explore the advantages and drawbacks of Instagram Reels and Stories to determine which is best for business growth in the upcoming year. We will examine their impact on engagement, reach, and creativity to understand which platform best suits your business. By addressing the different features available, examining user behavior, and exploring the most effective methods of using each platform, this post will provide insight into which is the best option for growth in 2023. 1. Reach and Engagement Regarding Instagram Reels vs. Stories, it’s important to consider both reach and engagement. Reach is the total number of people who view, comment, or like your post. Engagement refers to the number of interactions users have with your post – likes, comments, and shares. Instagram Reels has the potential for greater reach since it’s easy to discover and appears in the Instagram Explore tab. However, Stories can be more engaging since you can share a sequence of images or videos with interactive elements like polls and quizzes. Ultimately, it’s important to use both to maximize your growth in 2023. 2.  Analytics and Insights Analytics and insights are essential to understanding the performance of your Instagram Reels and Stories. With analytics, you can measure the engagement of your content, such as the number of views, likes, comments, and shares. You can also compare the performance of different posts and view the performance of each post over time. Insights help you understand your audience’s demographics, so you can tailor content to match their interests. This will give you crucial insights into which type of content resonates with your audience and help you decide on future content. 3. Cost Cost is a major factor when choosing the best platform for your online growth in 2023. While neither Instagram Reels nor Stories cost anything to create, Stories run the risk of advertisers taking over the platform, which could mean higher costs for organic audiences.  Reels are relatively new, so it may be easier to gain organic traction without paying for them. Instagram Reels also offers a variety of in-app editing tools, making it an affordable option for creating high-quality content. 4. Content Variety Content variety is key when you are trying to grow your Instagram account. People get bored of seeing the same thing over and over again, so it’s important to mix things up. Instagram Reels and Stories offer different ways to do this.  Reels are great for creating short, fun, engaging videos, while Stories allow you to create longer-form content more casually. Both offer opportunities to showcase different aspects of your brand and engage with your followers in new and interesting ways. 5. Interactivity Although they are both visual content, Stories and Reels promote different types of interactivity. Traditional stories have a one-way relationship, where followers can respond with messages or comments, but Reels offer two-way interactivity with features such as polls, quiz questions, and reactions. Reels also encourage viewers to create their clips, which can be highly beneficial for brands. This interactivity can help you develop relationships with your followers and increase engagement. 6. Visibility When it comes to visibility, Stories and Reels have different approaches. On Instagram Stories, you can use features like location tags and hashtags to make your content more visible to a wider audience. Reels, on the other hand, uses the Explore page to showcase popular content and make it more visible to more users. Reels also have the advantage of appearing on the main feed alongside the content of users you follow, giving you the potential to get more likes, comments, and shares. Ultimately, regarding visibility, both Stories and Reels have different approaches, and it’s up to you to decide which one will work best for your business in 2023. 7. Content Promotion Content promotion is an integral part of any successful Instagram campaign in 2023. When you have created your Reels or Stories, you need to promote them to ensure they reach the right people.  You can use the built-in Instagram promotion tools such as Reels ads and Stories ads. Still you can also use other methods, such as influencer collaborations, paid advertising, and content partnerships. Make sure to research the best methods for promoting your content to have maximum reach and engagement. 8.  Audience Insights Audience insights are invaluable for promoting your business or brand on Instagram. Understanding your target audience is the key to successful marketing, and audience insights help you get to know your followers better. With audience insights, you can track the demographic and psychographic profile of your followers, as well as their interests and behaviors. You can also gain insight into their Instagram habits, such as which content they like best and the time of day they are most active. With these insights, you can create content that resonates with your followers and tailor your promotion strategy to maximize engagement. Final Word When deciding between using Instagram Reels or Instagram Stories for your business in 2023, it’s important to consider your unique situation and goals. Reels offer an exciting new way to engage with your audience and can help you create viral content that drives more followers and engagement. On the other hand, Stories are a great way to build relationships with your existing followers and ensure your content continues to be seen. Ultimately, it’s up to you to decide which platform will work best for your business in 2023.

Instagram Reels vs. Stories: Which Is Better For Growth In 2023? Read More »